Problem: People want their water to be clean. However when it comes to the filtering process the average consumer does not know how the process works.
Solution: In this campaign Camelbak presents a simple metaphor for the consumer comparing the water filter to somebody's mental filter.
Problem: People who like to kayak often give it up because of all the obstacles that come into play when owning a kayak.
Solution: Show the consumer that Oru Kayaks are functional and simple. The advertisements do well to encourage the consumer to keep doing what they love with the help of Oru.
Problem: Silent Barn is a creative space located in Brooklyn New York. The Silent Barn is known for promoting local artists, and giving them a venue to showcase their works. Although their business model is ideal they are not reaching as broad of a market as they could.
Solution: Introducing Group Soup. Group Soup is the world's largest open art collaboration. Artists can purchase a one by one square foot of canvas to create and express their individual style to be added to of artists works. The creative process can be tracked online, giving these artists a chance to have their work viewed by the masses.
To get the word out interactive print ads will be published in the spirit of creative collaboration and encourage people to participate in the Group Soup.
Silent Barn Group Soup Proposal
Problem: Digital music has caused people to lose their emotional connection with music. Audio-Technica wants to bring that feeling back.
Solution: Re-introduce vinyl to a new generation. With a Mobile record store nation wide tour.
Death From Above
Problem: People spending time on the beach rarely think about the damage being done to their skin.
Solution: Raise awareness for skin cancer by turning the beach into a graveyard.